--- title: "New steps in Borgerhoff & Lamberigts digital strategy!" url: "https://www.bitsoflove.be/updates/new-steps-in-borgerhoff-lamberigts-digital-strategy" date_modified: "2024-01-12T14:11:55+01:00" --- [Back to all news](https://www.bitsoflove.be/updates) Written by Mattie Crombez Posted on 26/04/2023 # New steps in Borgerhoff & Lamberigts digital strategy! Borgerhoff & Lamberigts took their next steps in our collaborative digital strategy with a revamped look and optimized structure for their successful webshop! The [updated website](https://www.borgerhoff-lamberigts.be/) reflects the publishing house’s new brand identity. It provides a bespoke shopping experience for each of Borgerhoff & Lamberigts’ brands – Borgerhoff & Lamberigts, Owl Press, and MER – all within one shopping experience. This new design also caters to three different client types for each of these brands, providing a unique shopping experience that meets the needs of all customers. The [MER](https://www.borgerhoff-lamberigts.be/mer/) section, for example, now has an international feel, with English as its primary language, making it more accessible to a global audience. The modular content pages allow each brand to highlight its strong points and showcase its products in the best possible light. The update involved many structural changes to the webshop. However, we prioritised maintaining the same quality and user-friendliness that users expect from a traditional website. This meant that the website does not follow traditional structures and layouts, but it remains highly intuitive and easy to navigate. The team was also able to give content a place on the website, providing a platform for storytelling around every product. What’s more, all these changes were applied to a live webshop with minimal downtime, ensuring that customers can continue to shop with ease. The new Borgerhoff & Lamberigts webshop not only provides a better shopping experience for customers, but it also reflects the company’s new brand identity. Ultimately, the website is designed to make it easier than ever to discover and purchase Borgerhoff & Lamberigts’ products! Do you want to read more about Borgerhoff & Lamberigts’ digital strategy and webshop? Read all about it in our [case](https://www.bitsoflove.be/our-work/reading-borgerhoff-lamberigts-like-a-book)! ## Also interesting [- Insights ## How we connect with real people to design better digital tools](https://www.bitsoflove.be/updates/how-we-connect-with-real-people-to-design-better-digital-tools) [- News ## From Social Work to Tech Leadership: Jessica Kellner Finalist for the WOMED Award](https://www.bitsoflove.be/updates/womed-award) [- Insights ## Define Your Goal First: The Key to AI Success](https://www.bitsoflove.be/updates/define-your-goals-first-the-key-to-successful-ai-projects) [- Insights ## How we connect with real people to design better digital tools](https://www.bitsoflove.be/updates/how-we-connect-with-real-people-to-design-better-digital-tools) [- News ## From Social Work to Tech Leadership: Jessica Kellner Finalist for the WOMED Award](https://www.bitsoflove.be/updates/womed-award) [- Insights ## Define Your Goal First: The Key to AI Success](https://www.bitsoflove.be/updates/define-your-goals-first-the-key-to-successful-ai-projects) ## Thinking of a project? Let’s talk [Get in touch](https://www.bitsoflove.be/contact-us)