--- title: "From Social Work to Tech Leadership: Jessica Kellner Finalist for the WOMED Award" url: "https://www.bitsoflove.be/updates/womed-award" date_modified: "2025-02-13T11:16:37+01:00" --- [Back to all news](https://www.bitsoflove.be/updates) Written by Mattie Crombez Posted on 12/02/2025 # From Social Work to Tech Leadership: Jessica Kellner Finalist for the WOMED Award How a Background in Social Work Became the Key to Innovation in the Digital Economy A career in social work and managing a digital product studio may seem like two different worlds. However, for **Jessica Kellner, co-CEO of Bits of Love**, her experience in social work has been her greatest advantage in creating **human-centered technology**. This approach is now gaining national recognition: **Jessica is a finalist for the WOMED** **Award 2024 – Businesswoman of the Year**, which celebrates Belgium’s most inspiring female entrepreneurs. ## **Bridging the Divide Between Technology and Humanity** Before entering the tech industry, Jessica worked for years in the social sector, covering areas from debt mediation to crisis intervention in psychiatric care. She consistently encountered the same challenge: technology was designed for systems, not for people. > Digital tools in healthcare fail to address the actual needs of patients, caregivers, and social workers. Technology should simplify life, not complicate it. > > Jessica Kellner, co-CEO at Bits of Love Rather than waiting for the industry to evolve, Jessica chose to create solutions on her own. In **2010, she co-founded Bits of Love**, a digital product studio that prioritizes people and develops technology tailored to their needs. ## From Healthcare to Digital Impact What started as a focus on healthcare has transformed into a prominent digital product studio collaborating with commercial brands and social impact initiatives. Today, Bits of Love develops tailored digital solutions for partners such as [Tomorrowland](https://www.bitsoflove.be/our-work/tomorrowland-academy-online), [Cultuurconnect](https://www.bitsoflove.be/our-work/books-that-really-match-the-interests-of-children), and [Club Brugge](https://www.bitsoflove.be/our-work/from-data-chaos-to-fan-delight-club-brugges-fan-support-transformation). #### Highlights At the same time, **technology for social good** continues to be a priority, featuring projects such as: 🎮 [A game](https://www.bitsoflove.be/our-work/personalised-language-learning-for-flemish-toddlers) that helps non-Dutch-speaking toddlers learn Dutch through play 📱 [An app](https://www.bitsoflove.be/our-work/innovation-in-accessibility-crafting-de-treffer-to-empower-young-individuals-with-disabilities) that supports young people with intellectual disabilities in achieving independence 🏙️ [A platform](https://www.bitsoflove.be/our-work/bruggebaas-bridging-te-gap-between-kids-and-city-policies) where children contribute to shaping the cities of the future ## **Beyond the Award: A Mission to Inspire** For Jessica, this nomination represents more than just personal recognition — it’s about driving change. - **For those who feel like they don’t ​“fit” in a sector**: Your background is a strength, not a limitation. - **For women in leadership:** Embrace your ability to innovate and lead. - **For businesses hesitant about digital transformation:** Technology is not a threat — it’s an opportunity to make a meaningful impact. > I never imagined I would end up in the tech world. But sometimes, when you notice something that needs to change, you have to create your own path. > > Jessica Kellner, co-CEO at Bits of Love ## Your Vote Can Make a Difference! The winner of the **WOMED Award 2024** will be partly decided by public vote. Help make human-centered digital innovation more visible! **Vote for Jessica here:** [https://​vrouwen​net​.be/​w​o​m​edawa…](https://vrouwennet.be/womedaward/jessica-kellner) ## Also interesting [- Insights ## How we connect with real people to design better digital tools](https://www.bitsoflove.be/updates/how-we-connect-with-real-people-to-design-better-digital-tools) [- Insights ## Define Your Goal First: The Key to AI Success](https://www.bitsoflove.be/updates/define-your-goals-first-the-key-to-successful-ai-projects) [- Projects ## VoteSmart: Simplifying Ireland’s Complex Elections](https://www.bitsoflove.be/updates/votesmart) [- Insights ## How we connect with real people to design better digital tools](https://www.bitsoflove.be/updates/how-we-connect-with-real-people-to-design-better-digital-tools) [- Insights ## Define Your Goal First: The Key to AI Success](https://www.bitsoflove.be/updates/define-your-goals-first-the-key-to-successful-ai-projects) [- Projects ## VoteSmart: Simplifying Ireland’s Complex Elections](https://www.bitsoflove.be/updates/votesmart) ## Vote for Jessica and support technology that truly makes an impact! Thank you for your support! [Vote here!](https://vrouwennet.be/womedaward/jessica-kellner)