Walking bingo: (Bits of) Love in practice
The corona crisis struck and affected everyone, with one of the big constants: how do the children keep themselves entertained during the lockdown? Bits of Love decided to use its know-how and creativity to come up with an answer. And that answer was Wandelbingo (Walking bingo).
One of the most important pieces of advice from the experts during the lockdown was: keep moving. But that wasn’t always easy, especially not with children. If the daily walks were considered fun at first — with teddy bears in front of the windows — it became increasingly difficult to keep the children motivated. That got us thinking: since we are convinced that technology can offer social added value, shouldn’t this also apply in times of ‘walking fatigue’? The idea of Wandelbingo was born.
Within this internal project, interactive search walks were developed, tailored to children’s needs and personalised according to their interests and/or living environment. The intention is that during these walks, they find and tick the items in question. When they have located a full row of four items, they shout out ‘bingo’. Children can choose different themed walks: road signs, animals, trees, car brands, letters of the alphabet, holiday objects …
The initial idea of an app was changed during the UX process to a treasure hunt that could be printed out — to keep the children away from their screens for a while. This doesn’t mean the project was easy: the tool is powered by a bespoke scalable backend where new items and themes are added regularly. To date, more than 7000 Walking Bingos have already been printed.
This project started in our Labs and was fueled by our teams’ do-good values. We aimed to make a small difference for parents with young children who had to cope with many lockdown hours. Together against corona: spread some happiness, not the virus!