Com­plex research plat­form to unrav­el mobile DNA

The plat­form is a tech­ni­cal mas­ter­piece of mul­ti­ple cloud and big data solu­tions (Elas­tic Search, Heroku, Mon­goDB, Redis … ). Com­bin­ing these tech­nolo­gies makes it easy to han­dle very com­plex cal­cu­la­tions. We searched for indi­vid­ual pat­terns for every user and report our find­ings in clear data visu­al­iza­tions. In coop­er­a­tion with the Ugent research team we mapped the DNA of thou­sands of smart­phone users.

The clear dash­board shows per­son­al pat­terns and con­fronts the users, giv­ing them the oppor­tu­ni­ty to take the right steps to counter their digibesi­tas. Which is exact­ly the pur­pose of this project.

MobileD­NA has been brought for­ward in mul­ti­ple media chan­nels (for exam­ple Van Gils & Gas­ten). It proves that the con­cerns about digibesi­tas are high and our tool can make impact. The plat­form fits per­fect­ly in the ambi­tions of Bits of Love: mak­ing com­plex infor­ma­tion avail­able for every­one. Mis­sion accomplished!