How BNFit Reinvented Its Fitness Platform in Three Months — Without Losing a Step
Key takeaways
BNFit, a rapidly growing fitness and wellbeing platform, teamed up with Bits of Love to rebuild their digital experience from the ground up. Faced with a sluggish app, administrative pain points, and rising user expectations, they required a complete UX reboot, fast. We delivered a fully integrated platform in under three months, featuring health synchronization, smart administrative tools, and a gamified user experience, all without disrupting their ongoing business operations.
Client
BNFit
Services
Digital product strategy —
User interface design —
Gamification —
Cross-platform mobile applications —
A digital platform holding back a thriving fitness community
BNFit’s app was functional — but slow, clunky, and nowhere near “five-star” quality. It couldn’t scale with their community and lacked modern features like gamification and health data sync. Internally, admins had to juggle multiple logins just to manage their communities.
Meanwhile, BNFit was rebranding. A new name, logo, and vision were on the horizon. Yet their existing app, managed externally, could be disabled at any time. Downtime was not an option. The new platform had to be live in three months — built while the old one kept running.
“UI and UX play a crucial role in the sales process; they are no longer mere afterthoughts. Bits of Love understands this well, maintaining a sharp focus on prioritizing experience.”
Jeroen — Sales Manager at BNFit
Strategy-first, user-centered, and built for the long run.
We began with a comprehensive Product Discovery phase that included a SWOT analysis, in-depth interviews, and employee shadowing. Instead of replicating the old app, we redefined what BNFit needed and designed from there.
A custom admin system replaced outdated workflows. We built seamless integrations with Apple Health and Google Health Connect, enabling users to earn rewards without needing to open the app daily. Agile development and constant client feedback ensured alignment from day one.
3 months
From initial analysis to complete production launch — with no downtime
80%
Faster admin workflows. Tasks that took hours now take minutes.
Automatic
Health tracking. Passive synchronization from Apple Health & Google Health Connect
A future-proof fitness platform for community and growth
BNFit now has a scalable platform tailored to its mission: daily movement and community building. Admins can manage multiple communities effortlessly. Users enjoy a smoother, more rewarding fitness journey — no friction, no missed progress.
“What I love most is how the app feels effortless — for us and our users. It doesn’t just look good; it works like we wished the old one did.”
Jeroen — Sales Manager at BNFit
Want to future-proof your fitness or wellbeing platform?
Let’s co-create a digital product that is ready to grow with your users and feels as strong as your mission.
