---
title: Undertaking fishing waste with an app
url: "https://www.bitsoflove.be/our-work/fishing-waste-with-an-app"
date_modified: "2024-02-21T14:54:52+01:00"
---

 #  Undertaking fishing waste with an app 

##  Key takeaways 

The sea is one of our main sources of food. Unfortunately, it is also regarded by many as a rubbish bin.   
De Rederscentrale (Centre for Shipowners) asked Bits of Love to develop an app that encourages fishers to ‘catch’ waste at sea, in addition to fish.

- Client

Rederscentrale
- Services

Gamification — Dashboard design —
- Links

[Read press article](https://www.vrt.be/vrtnws/nl/2019/08/14/belgische-vissers-binden-strijd-tegen-afval-op-zee-aan/)

## About this project

Naturally, fishers spend a lot of time at sea. That simple observation is the key to addressing one of the greatest problems of our time: ocean pollution.  
The international Fishing for Litter project specifically **encourages fishers to (also) collect waste** and bring it ashore in *big bags*, where they can be recycled.

That already sounds like a great idea in theory, but actually making it happen requires some practical organisation.

“First and foremost, De Rederscentrale and other fishermen who participate in the project needed **a tool that makes it easy** to register how much waste is being collected,” says Andries De Reyghere, founder and managing partner at Bits of Love.

“At their request, we developed **an app in which all of the necessary data can be entered very easily**: the quantity of bags, where they’re brought ashore, where the waste was collected and by whom, … Until now, all of this data needed to be collected manually and threatened to quickly become a hassle.”

## Basic and time-saving

Sea fishing is intensive work as is, and under no circumstances should the app affect daily activities.

Andries De Reyghere: ​“This was the customer’s main requirement: **simple data entry** for the fishers, who are the end-users of the app. That is why we mainly reasoned from their point of view and reduced the registration process of a big bag down to its pure essence. The result is a basic, but very smooth and time-saving app that does what it’s supposed to do without any distractions or unnecessary functionalities.”

An additional advantage is that the **customer gains insight** into the data in a structured and clear manner.

“Because the information is also public, De Rederscentrale is able to further **raise awareness** about Fishing for Litter and highlight their contribution to the fishing industry”, Andries concludes.

[All projects](/our-work) [Next project](https://www.bitsoflove.be/our-work/port-centre-experience-the-port-in-an-app) 

## Thinking of a project?

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