UGent - Complex research platform to unravel mobile DNA

One of the key ambitions of the 'triumvirate' Imec-mict-Ugent is to give people insights in their mobile usage. And they need a lot of data to make it happen. They counted on the expertise of Bits of Love to handle and analyse the data in the right manner. We built a research platform that not only compiles a big data set, but also analyses the data real-time and clearly communicates about the data.

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The platform is a technical masterpiece of multiple cloud and big data solutions (Elastic Search, Heroku, MongoDB, Redis … ). Combining these technologies makes it easy to handle very complex calculations. We searched for individual patterns for every user and report our findings in clear data visualizations. In cooperation with the Ugent research team we mapped the DNA of thousands of smartphone users.

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The clear dashboard shows personal patterns and confronts the users, giving them the opportunity to take the right steps to counter their digibesitas. Which is exactly the purpose of this project.

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MobileDNA has been brought forward in multiple media channels (for example Van Gils & Gasten). It proves that the concerns about digibesitas are high and our tool can make impact. The platform fits perfectly in the ambitions of Bits of Love: making complex information available for everyone. Mission accomplished!

Read our blog post ‘Lijd je aan digibesitas? Lees het uit je mobiele DNA!
or discover your own mobile DNA in the dataplatform of Bits of Love!

Our expertise
  • Data analysis
  • Data visualization