Back to all news

Written by Jessica Kellner

Posted on 14/10/2021

Jessica Kellner

2021 IAB MIXX Awards: Bits of Love & Club Brugge win Best UX” award!

Every year, the Belgian Association of Marketing hands out awards to the best digital campaigns and experiences. We’re honoured to share that we’ve taken home the silverware for Best Digital User Experience with the official Club Brugge fan app! 

Mixx awards update hero title

Bits of Love is proud to announce that the official Club Brugge app has received the Best Digital User Experience” award at tonight’s 2021 IAB MIXX Awards.

The panel of judges that oversaw the Digital Design & UX” category, consisting of president Guido Goffeau (CCX), Katsuyuki Nagatani (Belfius), Annie Stewart (WONGDOODY Infosys), and Véronique Pirson (Minale Design Strategy) praised the app for its vast feature set, user-centric menus, and multidimensional navigation. 

Stage IMG 6208 half size crop colour corrected

The fact that the IAB chose us in the Best UX” category is a significant recognition of the enormous challenges we faced throughout this project. Thanks to our rigorous and analytical approach, we were able to come up with creative new solutions that meet all the expectations of a mobile app.” said Andries De Reyghere, data visualisation expert & Managing Director at Bits of Love.

The jury highlighted our measurable and direct impact on Club Brugge’s numbers and business. This once again clearly shows the importance of UX expertise in achieving tangible results with digital applications,” he concluded. 

The Club Brugge app is the flagship of our digital trajectory. It’s the one-stop shop for our fans, both on match days with the Club ID as well as every other day with a constant stream of content: the app is essential to our to our community. This award represents the pinnacle of our successful collaboration with Bits of Love.”

Quote clubbrugge 2x

Maarten Dedobbeleer,
Marketing Director – Club Brugge

The Bruges-based digital product studio Bits of Love was responsible for the strategy, design, and development of the app for Club Brugge. 

If you’d like to dive deep into the app and its recent changes, you can read the full case here!

Case image

Thinking of a project?

Let’s talk

Get in touch