--- title: "Featured in Business Vlaanderen: digital impact goes beyond technology" url: "https://www.bitsoflove.be/updates/featured-in-business-vlaanderen-digital-impact-goes-beyond-technology" date_modified: "2026-09-24T21:06:06+02:00" --- [Back to all news](https://www.bitsoflove.be/updates) Written by Jessica Kellner Posted on 22/05/2026 # Featured in Business Vlaanderen: digital impact goes beyond technology 15 years, more than 700 digital projects, and one lesson that keeps coming back: technology is rarely the hardest part. Bits of Love was recently featured in **Business Vlaanderen**, where Jessica Kellner and Andries De Reyghere talked about what we’ve learned from building digital products for organisations of all shapes and sizes. And one thing has become increasingly clear. ## More technology doesn’t necessarily mean more clarity AI and new technologies are rapidly expanding what organisations *can* build. But that doesn’t automatically make it easier to decide what they *should* build. Most organisations already have plenty of technology. What is often missing is a clear connection between business goals, user needs, data and the technical reality underneath. That is where we increasingly see our role. Not as an external advisor handing over a strategy deck. And not simply as a development team waiting for a finished briefing. We work alongside business, marketing and internal IT teams to understand the real problem, challenge assumptions and turn complexity into digital products that can actually work and grow. ## Still makers at heart Our work has evolved significantly over the past 15 years. Today, discovery, product strategy and technical architecture are as much part of what we do as UX, design and development. But one thing hasn’t changed: **we build.** Because some questions only reveal themselves when strategy meets reality. A technically elegant solution isn’t enough if people don’t understand it, use it or trust it. That combination of thinking and making has shaped long-term collaborations with organisations including Club Brugge, universities, public organisations and purpose-driven partners. And it remains at the heart of Bits of Love today. **Read the full interview with Jessica and Andries in** [**Business Vlaanderen**](https://businessvlaanderen.be/hr-finance-it/bits-of-love-15-jaar-bouwen-aan-digitale-impact-voorbij-technologie/)**.** ## Also interesting [- News - Event ## Three Bits of Love projects in the spotlight at 10 years of Smart Education at Schools](https://www.bitsoflove.be/updates/three-bits-of-love-projects-in-the-spotlight-at-10-years-of-smart-education-at-schools) [- News ## From 7 to 20 Talentcenters: digital impact that scales](https://www.bitsoflove.be/updates/from-7-to-20-talentcenters-digital-impact-that-scales) [- News ## Bits of Love partners with Kom op tegen Kanker](https://www.bitsoflove.be/updates/bits-of-love-partners-with-kom-op-tegen-kanker) [- News - Event ## Three Bits of Love projects in the spotlight at 10 years of Smart Education at Schools](https://www.bitsoflove.be/updates/three-bits-of-love-projects-in-the-spotlight-at-10-years-of-smart-education-at-schools) [- News ## From 7 to 20 Talentcenters: digital impact that scales](https://www.bitsoflove.be/updates/from-7-to-20-talentcenters-digital-impact-that-scales) [- News ## Bits of Love partners with Kom op tegen Kanker](https://www.bitsoflove.be/updates/bits-of-love-partners-with-kom-op-tegen-kanker)