Ceres - Salesapplication

Ceres is an international company who delivers flour for bakeries that strive for quality, authenticity and healthy products. As an innovative company, Ceres has a large and growing range of products. This product information was spread across various databases & documents, to the point that this became too complex for the sales team. We combined the Ceres knowledge with our data analysis and information design skills to build a fast & flexible sales process.

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A tablet app for the road … 

We started the project by understanding the B2B sales cycle and the customer needs. We then fully immersed ourselves in the sales process. Bits of love made user journeys and mapped all the content together with the content specialists of the sales team.
Analyzing the data and designing the content was a challenge, but we succeeded by following our proven process. We created a user-friendly CMS that‘s connected with product databases and can easily be extended.

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We merged all information and databases into a visual sales application “for the road”. The salesperson who visits the bakers can answer all possible product questions on the spot. They can also visually show the products, create custom proposals, calculate components and stay ‘up to date’ with new product information.   

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Our expertise
  • Service design
  • Interface design
  • Information design
  • Data analysis
  • Software engineering
  • CMS