--- title: Making AI Manipulation Understandable at Public Scale url: "https://www.bitsoflove.be/our-work/vrt-ai-check" date_modified: "2026-04-30T13:13:37+02:00" --- # Making AI Manipulation Understandable at Public Scale ## Key takeaways As AI-generated images and videos become harder to recognize, VRT NWS wanted to help people question what they see without overwhelming them with technical explanations. The AI Check became the first digital entry point of a broader VRT project around deepfakes, AI literacy and responsible interaction with artificial intelligence. Bits of Love translated that ambition into an interactive quiz experience: simple to start, easy to understand, accessible to a broad audience and ready to run across VRT’s web channels and native apps. The result: **300,000 participations in the first week**. - Client VRT NWS - Services UX design — UI design — Cross-team digital coordination — Integration across web and native apps — SDK integration — - Links [Do the quiz! (NL)](https://www.vrt.be/vrtnws/nl/ai-check/) ## **Broad Public Reach, Zero Room for Friction** Deepfakes are no longer an abstract future risk. They are becoming part of the everyday information environment. For a public broadcaster like VRT, that created a clear challenge: how do you make people more aware of AI-generated manipulation, without making the experience feel technical, heavy or intimidating? The AI Check had to serve as a public entry point into a broader VRT initiative on deepfakes and AI literacy. It needed to be: - immediately understandable - accessible to a broad audience - consistent across web and native apps - light enough for a campaign context - reliable enough for public media reach - ready for launch in six weeks This was not a classic campaign page. The interaction itself had to carry the message. If the flow felt confusing, slow or too educational, people would drop off before the awareness moment happened. The challenge was simple to state, but difficult to execute: **make AI manipulation understandable at public scale.** ## Reducing Complexity, Coordinating Across Channels Bits of Love focused on one core objective: **to make the experience feel simple**, even when the topic and delivery context were complex. We designed the UX and UI around a low-friction quiz flow. People could start immediately, test what they recognized, receive clear feedback, and continue without needing extra explanation. The quiz made a serious topic approachable without making it superficial. Behind that simple experience was a coordinated effort across multiple teams. VRT NWS brought the editorial expertise and campaign context. Design, development and integration teams had to make the experience work across different environments. Bits of Love helped keep the product coherent while decisions moved quickly. Our role covered: - shaping the UX flow - designing the interface - aligning editorial, design and development input - supporting integration across web and native apps - working with the VRT SDK environment - keeping accessibility, readability and clarity central to the experience The result was a product that felt simple on the surface, but depended on careful UX decisions, strong cross-team coordination and pragmatic integration work behind the scenes. > Bits of Love helped us turn a complex and sensitive AI topic into a clear public experience. The team understood both the urgency of the campaign and the need for simplicity from the first interaction. > > **Lore Hias** > Project Manager, VRT NWS ## Fast Adoption at Public Scale The AI Check provided VRT with a low-threshold digital format for opening a broader public conversation about deepfakes and AI literacy. In its first week, the experience reached **300,000 participations**. That level of adoption showed that the format worked. People understood what to do, were willing to engage and could move through the experience without needing support. For VRT, the AI Check became a strong digital entry point into a longer project around AI awareness. It made an abstract and sensitive topic tangible. For Bits of Love, the project shows the kind of challenge we know well: translating complex content into clear, high-reach digital experiences that work across teams, channels and technical environments. 6 weeks From concept to full public launch 300000 Participations in the first week after launch Multi-channel Integrated across VRT web channels and native apps > The strength of the collaboration was that Bits of Love did not only design screens. They helped us keep the full experience coherent across content, UX, technology and timing. > > **Lore Hias** > Project Manager, VRT NWS ## Our View Complex topics do not need complex interfaces. In fact, the more sensitive, technical or high-reach the context becomes, **the more important clarity becomes**. When a digital experience needs to inform, activate or educate at scale, people should not have to work hard to understand how it functions. That is especially true for AI. Many organizations are still looking for the right way to talk about artificial intelligence: what it means, where the risks are, how people should use it, and how to build trust around it. A well-designed digital experience can **enrich** and **support** that important conversation. This is where Bits of Love is strongest: turning difficult content, multiple stakeholders and technical constraints into digital products that feel simple, coherent and ready to use. ## Need to Turn a Complex Topic into a Clear Digital Experience? Some digital projects do not fail because their messages are weak. They fail because the experience asks too much from people too quickly. Bits of Love helps organizations **turn complex subjects into clear, reliable, and accessible digital experiences**. From UX and UI to stakeholder alignment and technical integration, we make sure strong ideas do not get lost between strategy, content and implementation. This is especially valuable for media organizations, public institutions, campaign teams, and organizations working with complex or sensitive topics such as AI, data, ethics, education, participation, or public trust. Need to bring a difficult topic to a broad audience, without losing clarity or speed? [Let’s talk!](https://www.bitsoflove.be/contact-us) [All projects](/our-work) [Next project](https://www.bitsoflove.be/our-work/how-datascouts-improved-adoption-through-better-ux)