--- title: Turning a Complex AI Topic into a Seamless Public Experience url: "https://www.bitsoflove.be/our-work/vrt-ai-check" date_modified: "2026-04-21T11:00:37+02:00" --- # Turning a Complex AI Topic into a Seamless Public Experience ## Key takeaways When VRT wanted to launch the first digital entry point of its 2026 AI awareness campaign, the challenge was clear: make a complex and fast-moving topic understandable for a very broad public, without creating friction or confusion. The result was the **AI Check**, an interactive campaign experience that helps people spot AI-generated manipulation through a simple, accessible and engaging flow. Bits of Love designed the UX and UI, coordinated the experience across editorial, design and development teams, and helped integrate the application across VRT’s web channels and native apps. The experience reached **50,000 participations in its first 4 hours**, proving that even a dense and sensitive topic can be translated into a digital format that people immediately understand and want to use. - Client VRT nws - Services UX design — UI design — Cross-team digital coordination — Integration across web and native apps — SDK integration — - Links [Do the quiz! (NL)](https://www.vrt.be/vrtnws/nl/ai-check/) ## **Broad Public Reach, Zero Room for Friction** Deepfakes and AI-generated manipulation are difficult topics to explain well. For VRT, that difficulty was part of the challenge. The AI Check was not just a standalone tool, but the **digital starting point** of a broader public-awareness campaign around AI literacy. That meant the experience had to do several things at once. 1. First, it had to make a **technical subject feel simple and approachable** for a very broad audience. The tool needed to work for digitally fluent users, but also for people with lower digital confidence or higher accessibility needs. 2. Second, it had to **work across the full VRT ecosystem**. The same experience needed to integrate smoothly across web channels and native apps, while feeling consistent, lightweight and natural everywhere it appeared. 3. Third, it had to happen **fast**. From the first concept discussions to a full public launch, the entire experience had to be designed, coordinated and delivered in just six weeks. This was not a campaign where design could be treated as a final layer. If the interaction felt confusing, slow or unfamiliar, people would drop off before the message landed. **The product experience had to carry the campaign.** ## Reducing Complexity, Coordinating Across Channels Bits of Love focused on one core objective: **make the experience feel immediate, intuitive and consistent**, even though the context behind it was technically and organizationally complex. We designed the UX and UI of the AI Check so users could move through the experience with **as little friction as possible**. Rather than confronting people with a heavy educational format, we helped shape a lighter, more interactive flow built around recognition, feedback and simple progression. This made the experience feel more approachable while still supporting the campaign’s educational goal. At the same time, we played a **coordinating role between multiple stakeholders**. We worked across the editorial team of VRT NWS, the UI team and the development teams to keep the experience coherent while decisions were moving quickly. That alignment was essential to maintain clarity under pressure and avoid fragmentation between content, interface and implementation. A key technical part of the assignment was integration. The application had to **function smoothly across VRT’s digital environment**, including web channels, native apps and the VRT SDK. We helped make sure the experience could be embedded broadly while still feeling like one consistent product, not a disconnected campaign add-on. **Accessibility** was also a core design principle. The experience was designed to align as closely as possible with WCAG guidelines, helping make the tool usable for a wide range of citizens and contexts. The result was a campaign experience that felt simple on the surface, but depended on careful design decisions, strong coordination and pragmatic integration work behind the scenes. ## Fast Adoption at Public Scale The AI Check gave VRT a low-threshold digital format for turning a complex AI topic into immediate public participation. The strongest proof came right after launch: the experience reached **50,000 participations in its first 4 hours**. That early traction showed that the format worked. People understood what to do, were willing to engage, and could move through the experience without needing explanation or support. For VRT, that mattered on several levels. It created a strong public entry point into a wider campaign around AI literacy. It proved that a sensitive and technical topic could be translated into an accessible digital interaction. And it showed that one coherent experience could be delivered across multiple channels, even within a short timeline and with several teams involved. For Bits of Love, the project reflects a type of challenge we know well: translating complex content into clear digital experiences that people can enter quickly and use confidently, even when the audience is broad and the delivery context is demanding. 6 weeks From concept to full public launch 50,000 Participants in the first 4 hours after launch Multi-channel Integrated across VRT web channels and native apps ## Our View on This Type of Work At Bits of Love, we believe complex topics do not need complex interfaces. In fact, the more sensitive, technical or high-reach the context becomes, the more important it is to create guidance, clarity and calm in the experience itself. That is especially true for public-facing digital tools. When a product needs to inform, activate or educate at scale, people should not have to work hard to understand how it functions. The design should do that work for them. This is where we are strongest: turning difficult content, multiple stakeholders and technical constraints into digital experiences that feel simple, coherent and ready to use. ## Need to Turn a Complex Topic into a Clear Digital Experience? Some digital projects do not fail because the message is weak. They fail because the experience asks too much from people too quickly. Bits of Love helps teams design and deliver digital experiences that reduce friction, work across channels and make complex content easier to understand at first contact. From UX and UI to coordination and integration, we help turn demanding digital challenges into products people can actually use. [Let’s talk!](https://www.bitsoflove.be/contact-us) [All projects](/our-work) [Next project](https://www.bitsoflove.be/our-work/how-datascouts-improved-adoption-through-better-ux)